Monday, 11 April 2011

Survey Project Reflection

After doing this project, I think I have learnt about the travel preferences of the Japanese, as well as how to create a better questionnaire for collecting more useful and relevant information for analysis.

 For instance, I now knew that the Japanese only have little knowledge about the amusement in Hong Kong. It is true that Japan has a lot of amusement parks which are of larger scales and have more attractions, but then this doesn’t necessarily mean that Hong Kong’s amusement parks are less interesting than that in Japan. Different from Disneyland Hong Kong Ocean Park is certainly a ‘local-made’ amusement park. It includes the characteristics of Hong Kong and it is unique from other amusement parks in the world. Ocean Park is also very educational as you can see and observe various kinds of marine animals and endangered species, like sharks, penguins and pandas. Therefore I deem that more promotion is needed for other foreign tourists to know that Hong Kong Ocean Park is the most representative amusement park and one of the must-go attractions in Hong Kong!

In the future, I would like to know the shopping preference of the Japanese people too. As Hong Kong is regarded as ‘shopping paradise’, it is important to know about the preferences of the tourists, so that more can be done to improve tourism, as well as increasing the number of foreign tourists who come to visit Hong Kong. And I would like to put the survey online for a longer time, and allow more people to do it, so that more information can be collected. If possible, it is a considerable way to put the survey on the Hong Kong Tourism Board website, thus when the Japanese people are visiting the Japanese version of the website, they can try to do this survey. Maybe after they have done the survey, relevant travel and shopping information can be given to them as well, so that it helps them to plan for their trip to Hong Kong!

From the survey, I have found out what food do the Japanese want to taste in Hong Kong, and it is interesting to find out that they have a special preference in ‘xiao long bao’ and other Chinese ‘Dim-sum’ like ‘xiao mai’ and shrimp dumpling’! I do not know that they like traditional Chinese ‘Dim-sum’ so much that most of them would like to have a try of it! In fact, being the most representative food in Hong Kong, ‘Dim-sum’ would be the only commonly known food in Hong Kong by other foreign tourists. But then there are still many other food that are unique and can only find in Hong Kong, like fishball, stinky ‘tofu’, milk tea etc. I think the Japanese can explore more on other Hong Kong food, rather than just staying focus on ‘Dim-sum’ and the Cantonese Dishes!

More reviews on the questions are definitely needed to improve this project, so that the information collected can be more useful and relevant to what we want to find out. Also, I think I should include some questions related to shopping because this is the aspect that I want to know, but I did not set much questions on shopping, so only a little information is collected. And maybe pictures can be included in the survey, so that the Japanese people would find it more interesting in doing this survey, and with the picture, they can also choose the most appropriate answers for the questions by referring to the pictures which have shown them items that they do not know. Of course, if it is feasible, I would like to input a video as well, which this video is an introduction about Hong Kong’s food, entertainment and shopping. I hope that this video can let the Japanese people to have a better understanding of Hong Kong, as well as attracting them to come visiting Hong Kong!

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